HYMAX
sports drink design
Project brief
Develop a complete branding package for a new sports drink, including a distinctive logo, bottle design, and professionally crafted product label.
Establish a cohesive colour theme, name style, and memorable tagline that reflects the brand’s identity and market positioning.
Create high-quality, campaign-ready artwork to visually demonstrate the new brand concept and showcase how it would appear across various promotional materials.
My response
I approached the brief by focusing on creating a brand that feels scientifically proven and trusted. I designed the logo using vector shapes that resemble molecules, symbolising the drink’s advanced, electrolyte-rich formula.
The name HYMAX came from combining hydrate and maximum, expressing peak performance and hydration. The tagline “Hit Your Max” ties perfectly with the letters HYM that start HYMAX, reinforcing the idea of pushing limits.
I used a clean, modern design style with cool, energetic colours to create a brand that feels credible, high performance, and built for athletes of any level.